What is a LOGO –
According to Dictionary.com

A logo can be simply defined as a sign, name, or trademark of an institution, firm, or publication, consisting of letter forms borne on one printing plate or piece of type.

OR

A company or product identifier - for example, a demonstration of a company's initials or a drawing that is the exclusive property of that company. In publishing usage, a virtual equivalent to the trademark.

OR

A recognizable graphic design element, representing an organization or product.

OR

A company, partnership or corporate creation (design) that denotes a unique entity.

OR

A possible combination of letters and art work to create a "sole" entity symbol of that specific unit

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